Netflix is teaming up with basketball legend Shaquille O’Neal for Power Moves, a six-episode docuseries set to premiere globally on June 4, 2025.
The series offers an inside look at Shaq’s latest role, not on the court, but in the boardroom, as he steps into the position of President of Reebok Basketball.
From rebuilding a brand to redefining leadership, Power Moves captures the strategy, setbacks, and momentum behind Reebok’s bold revival.
A New Chapter for Reebok, Led by Shaq and AI
Set at Reebok’s Boston headquarters, Power Moves follows O’Neal as he returns to the company that helped launch his career. Now, alongside Vice President Allen Iverson, he’s leading a mission to bring the iconic athletic brand back into cultural relevance.
At the heart of the series is the real-time transformation of Reebok’s basketball division. Viewers get a front-row seat as Shaq and Iverson team up to forge a new era—one rooted in authenticity, legacy, and innovation.
Watch the Trailer
Behind the Brand: Leadership in Action
Power Moves blends business, culture, and sports into a compelling narrative about purpose-driven leadership. It’s not just about sneakers or corporate titles, it’s about vision, impact, and the people behind the scenes working to shape the future of a brand.
“Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful,” said Shaquille O’Neal. “Reebok gave me my start, and now I get to help write its next chapter.”
Reebok CEO Todd Krinsky echoed the energy and significance of the project:
“There’s a powerful shift happening at Reebok right now, and Power Moves lets the world experience it with us. This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change.”
The Team Behind Power Moves
The series is led by showrunner Ian Gelfand and executive produced by:
- Shaquille O’Neal
- Colin Smeeton
- Mike Parris
- Eli Holzman
- Aaron Saidman
- Jamie Renberg
Power Moves is produced by The Intellectual Property Corporation (a part of Sony Pictures Television) in partnership with Jersey Legends Productions, the studio co-founded by Shaquille O’Neal and part of Authentic Studios.
Series Details
- Title: Power Moves
- Premiere Date: June 4, 2025
- Episodes: 6 x 30-minute episodes
- Showrunner: Ian Gelfand
- Production Companies: The Intellectual Property Corporation, Jersey Legends Productions
- Executive Producers: Shaquille O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, Jamie Renberg
The Poster
