Netflix has unveiled Lainey Wilson: Keepin’ Country Cool at the SXSW Film & TV Festival, where the documentary will hold its world premiere on March 17, 2026. The film is scheduled to release globally on Netflix on April 22, 2026.
Ahead of the premiere, Netflix also debuted a sneak peek clip and key art, offering a first look at the project as part of its festival rollout.
The documentary presents a focused portrait of Lainey Wilson during a defining stage in her career, placing her recent work and public rise at its center.
A Career Moment Framed on Screen
What Lainey Wilson Keepin’ Country Cool Documents
According to the official logline, Lainey Wilson: Keepin’ Country Cool follows the artist as she navigates her position within contemporary country music.
The film captures a period described as pivotal, documenting both her personal journey and her professional trajectory as she performs across the United States. It tracks her experiences on stage while also addressing the challenges and milestones that have shaped her path.
The project frames Wilson’s approach to her career through a focus on identity and consistency, positioning her work within a broader conversation about what it means to be a modern country artist.
SXSW Premiere and Early Look
The SXSW Film & TV Festival serves as the launch platform for the documentary, marking its first public screening before the global release.
Netflix paired the premiere announcement with a preview clip and official key art.
Creative Team Behind the Documentary
Lainey Wilson: Keepin’ Country Cool is directed by Amy Scott, whose previous credits include Counting Crows: Have You Seen Me Lately? and Sheryl.
The production team includes:
- Angus Wall
- Terry Leonard
- Kent Kubena
- Thomas Tull
- Jillian Share
- Jason Owen
- Jen Gorton
Executive producers are:
- Mandelyn Monchick
- Josh Miller
- Katie Admire
- Jillian Apfelbaum
- Nicolas Gordon
The documentary is produced by Teton Ridge Entertainment, Sandbox Studios, and MakeMake, in association with Shark Pig Studios.
The Poster

Key Details
- Title: Lainey Wilson: Keepin’ Country Cool
- Release date: April 22, 2026 on Netflix
- Premiere: SXSW Film & TV Festival on March 17, 2026
- Format: Documentary film
- Director: Amy Scott
- Producers: Angus Wall, Terry Leonard, Kent Kubena, Thomas Tull, Jillian Share, Jason Owen, Jen Gorton
- Executive producers: Mandelyn Monchick, Josh Miller, Katie Admire, Jillian Apfelbaum, Nicolas Gordon
- Production companies: Teton Ridge Entertainment, Sandbox Studios, MakeMake, in association with Shark Pig Studios
- Subject: Lainey Wilson during a pivotal stage in her music career
- Assets released: Sneak peek clip and key art debuted ahead of SXSW premiere