From a risky all-in gamble to the height of NFL dominance, the story of Jerry Jones and the Dallas Cowboys is getting the full Netflix treatment, and now, the final trailer is here.
America’s Team: The Gambler and His Cowboys premieres globally on August 19, 2025, with eight episodes exploring how one man turned a struggling franchise into a multi-billion-dollar sports empire.
Directed by Emmy winners Chapman and Maclain Way (Untold, Wild Wild Country), the series blends exclusive interviews, never-before-seen footage, and behind-the-scenes stories that reveal how the Cowboys became one of the most valuable brands in the world.
A Gamble That Changed the NFL Forever
The saga begins in 1989, when Arkansas oilman Jerry Jones bought the Dallas Cowboys in a move critics called reckless. Within a few seasons, his bold business strategy and hands-on leadership produced three Super Bowl titles in four years.
But Jones’ influence extended far beyond the gridiron. America’s Team shows how his push for innovation reshaped NFL marketing, media rights, and team branding, changes that still influence the sport today.
Watch the Final Trailer
The new trailer offers a high-energy look at the series’ mix of game-changing plays, boardroom battles, and personal rivalries, underscoring that this is as much a business story as a sports one.
The Legends Who Lived It
The docuseries features first-person accounts from:
President George W. Bush, Nike founder Phil Knight, Rupert Murdoch – Voices from politics, business, and media on the Cowboys’ cultural reach.
Jerry Jones – Cowboys owner, president, and general manager
Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders – The Hall of Fame roster that defined the ’90s
Jimmy Johnson, Barry Switzer – Championship-winning coaches with very different approaches
Behind the Camera
Produced by Skydance Sports in association with NFL Films and Stardust Frames Productions, the series boasts a heavyweight creative team:
- Directors: Chapman and Maclain Way (Untold, Kings of Tupelo, Wild Wild Country)
- Executive Producers: David Ellison, Jesse Sisgold, Jon Weinbach, Ross Ketover, Ken Rodgers, Jessica Boddy, Keith Cossrow, Chapman and Maclain Way, John Skipper
- Co-Executive Producers: Adam Goldberg, Dan Marks
- Format: 8 × 45-minute episodes
More Than a Sports Story
While the Cowboys’ championship run is front and center, America’s Team: The Gambler and His Cowboys digs into themes of ambition, risk, and reinvention. It examines the deals, disputes, and decisions that turned a football team into an empire, and changed professional sports forever.
The series arrives on Netflix August 19, 2025.
The Poster
