Squid Game Season 3 launched on Friday, June 27, and fans around the world didn’t hesitate, they hit play in record numbers.
The final season of the Korean survival drama debuted at #1 on the Netflix Global Top 10 and made immediate history: 60.1 million views in just three days, a new high for any show in its opening weekend.
Even more impressive, Squid Game is now the first series ever to hit #1 in all 93 countries where Netflix publishes a Top 10 list, on its debut week, no less.
But the series isn’t just sitting at the top of the weekly charts. It’s already cracked the Most Popular Non-English TV List, landing at #9 just days into release. It joins Seasons 1 and 2 on the current Global Top 10: Season 2 sits at #3 and Season 1 at #6. No other Netflix series has pulled off this kind of sustained chart dominance across multiple seasons.
Social Impressions, Fan Events, and Cultural Reach
Netflix’s global social channels recorded over 4.56 billion impressions for Season 3, the highest ever for a Netflix social campaign to date. Meanwhile, Squid Game–related search terms like “Korean won” surged on Google Trends, echoing patterns from the release of Seasons 1 and 2.
Netflix also credits the growing wave of interest in Korean culture, noting that over 80% of its global subscribers have watched K-content. At the same time Squid Game topped the TV charts, the #1 movie was also K-content: K-Pop Demon Hunters.
Real-World Hype: Fan Activations Across the Globe
Netflix didn’t just drop the season, they turned it into a global event. Months before the premiere, immersive fan activations were staged across 25+ countries and 6 continents, with over 273,000 people attending in person and nearly 93,000 taking part in races, mazes, and games inspired by the show.
The biggest moment came on Saturday, June 28, when over 38,000 fans gathered in Seoul for a Squid Game fan parade and closing event. Director Hwang Dong-hyuk, stars Lee Jung-jae, Lee Byung-hun, and most of the cast from all three seasons showed up to mark the occasion. Iconic series elements like Young-hee and the Pink Guards marched through central Seoul, offering one last real-world sendoff for the series that reshaped global streaming.
Squid Game: Unleashed Keeps the Games Going
Beyond the show, Netflix’s Squid Game: Unleashed continues to rank high on mobile. With new Season 3–inspired characters and levels just added, it now sits at #3 on Apple’s Top Free Action Games chart, proving that the franchise’s momentum hasn’t slowed down offscreen either.
